What truly makes your customers go angry in Lines?


Before answering the above-written question in the title, we would like to present a story of psychology that was originated in the late 1950s. It is regarding a building in Manhattan where the officials were facing a usual problem of complaints regarding the long lines for the elevator. The bigger question than the complaints itself was that there was no solution by which these lines could be shortened for the complainants.

And this was the time when the manager asked the suggestions from the staff of the same building. One of the employees recommended a solution that the waiting persons can be kept diverted by installing floor-to-ceiling mirrors near the elevators and indeed it worked, and the complaints start coming down to zero after that!


So, you must have noticed something from the above case study that it was not actually the wait that was bothering the persons residing there but actually it was the way to wait which mattered the most.

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